Case Study

Client:

Progressive Dane
Independent political party
Madison, WI

Project:

Identity Repositioning
Logo, newsletter & website mastheads

Problem:

To recreate groups image as a friendlier, community-driven, grassroots collective, equally focusing on urban & country issues, not just "city" values, while also removing stigmatas of "far left", "liberal" biases

Solution:

A combination of iconic images simplified to convey PD's mission of providing social justice to all Dane county communities for a better living experience